53 Advertising Ideas for Halloween
It’s that time of year again. Halloween is here, costume stores are springing up in so many places it’s hard to count, and everyone who is anybody is putting a scary jack-o-lantern in their logo (see Technorati for an example).
What can your business do to capitalize on the excitement of Halloween? Check out this list for 50+ ideas
Top ten ideas
- Keep the doors open late to lure in trick-or-treaters
- Run a best-costume contest on your website
- Spiderweb you’re storefront (is spiderweb a verb?)
- Give out candy with your company logo on it
- Write a blog post or article about Halloween
- Send all of your favorite people (aka customers) candy
- Hold a drawing for a free Halloween costume
- Play scary music at your store or on your website
- Put something spooky in your companies logo
- Offer to send candy to anyone who signs up for your blog
The other 43…
- Hold a Halloween party for clients and associates
- Spookify your internet ads (jack-o-lanters are all the rage)
- Advertise with a Halloween company. Think Hayrides.
- Donate your Halloween profits to charity
- Place scary clues all over town that lead to your business
- Change all of your forum avatars into a ghost
- Set up a Halloween scavenger hunt on your website
- Carve your company logo into a pumpkin
- Post pictures of your costume on your blog
- Have little animated spiders crawl around your website
- Write a list of costume ideas and post it online
- Make a list of the best Halloween parties in your area
- (for makeup consultants) Offer to give people scary faces
- Sell special Halloween versions of whatever you sell
- Design a costume for your website
- Give out pillowcases with your logo on them (for candy)
- Hold a competition for the best decorated house
- Put images of your town-Halloween-involvement on your website
- Donate lots of treats to a local charity
- Put out a free Halloween WordPress theme
- Leave lots of scary riddles in blog comments
- Make special Halloween business cards
- Put a sign that says you give out candy in front of your store
- Have all of your employees dress in costume
- Put monster feet out on the sidewalk that go to your business
- Replace your “About Us” photos with in-costume versions
- Write a collection of ghost stories to post on your website
- Submit a Halloween-related article to your local newspaper
- Write a list of safety tips to hand out in your neighborhood
- Dress up as a solicitor and go sell door to door (just kidding)
- Make and giveaway a calendar of holiday season events
- Send out a few dressed up employees to give away candy
- Lay out skeletons with their fingers pointing toward your store
- Have your company tell ghost stories at local hospitals
- Give out free pumpkin carving kits at your business
- Create a “haunted business” to draw people in
- Hold a contest for the “best ghost story” on your website
- Give out little bags of candy that include your business card
- Make special coupons valid only on Halloween-eve
- Instead of candy, give out coupons to the parents
- Send a Happy Halloween card to your clients
- Send a Happy Halloween email to your subscribers
- Give up on Halloween and plan for Christmas
Too busy, or too late, for Halloween? Don’t worry — Christmas, Hanukkah, Kwanzaa, and New Year’s Eve are all still coming. And there’s always next year.
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Reader Comments
Great halloween post Mason!
I was really in the mood for something light hearted on this lazy Wednesday afternoon, and some of these are actually really good ideas, too!
Thanks! Dugg!
Fabulous ideas!
Glad you both enjoyed the list, and thanks for the digg Mark.
I’ll try to get my next holiday post out a bit before the day of, hopefully that will make it more useful for everyone : )
I am a HUGE fan of Halloween. Your Halloween ideas are in abundance and splendid, Mason. You gave new material I would never have even began to think of, kudos to your creativity. The only thing that has Halloween a bit of a challenge for me, and maybe you will have some advice, is how to do deal with the people against Halloween. There are actually people out there that feel celebrating Halloween is prays the devil, though ludicrous in my opinion, it still happens. Any help dealing with these party poopers, for next year, would be appreciated.
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For Halloween-worthy cocktail creations, see our article on Haunting Cocktails. In general, supplying standards like vodka, rum and gin along with club soda, juice and tonic will always satisfy a crowd without blowing your party budget.
While you could always just go as a bug exterminator, an alien exterminator makes a more creative choice for a costume. A pair of cheap coveralls decorated with a homemade “patch” made from inkjet printable fabric will designate you as an alien exterminator. To really knock the socks off people, design a faux business card and print it onto white cardstock. Give your “business card” to those who take an interest in your costume.
We’ve done spooky internet ads. People seem to take to them.
We have given money to local charities which sponser halloween events. Great way to get a name out there!
I very like Halloween.Halloween every year to my fond memories of men.
Carve your company logo into a pumpkin, I think that’s very important
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