53 Advertising Ideas for Halloween

Halloween Advertising Pumpkin

It’s that time of year again. Halloween is here, costume stores are springing up in so many places it’s hard to count, and everyone who is anybody is putting a scary jack-o-lantern in their logo (see Technorati for an example).

What can your business do to capitalize on the excitement of Halloween? Check out this list for 50+ ideas

Top ten ideas

  1. Keep the doors open late to lure in trick-or-treaters
  2. Run a best-costume contest on your website
  3. Spiderweb you’re storefront (is spiderweb a verb?)
  4. Give out candy with your company logo on it
  5. Write a blog post or article about Halloween
  6. Send all of your favorite people (aka customers) candy
  7. Hold a drawing for a free Halloween costume
  8. Play scary music at your store or on your website
  9. Put something spooky in your companies logo
  10. Offer to send candy to anyone who signs up for your blog

The other 43…

  1. Hold a Halloween party for clients and associates
  2. Spookify your internet ads (jack-o-lanters are all the rage)
  3. Advertise with a Halloween company. Think Hayrides.
  4. Donate your Halloween profits to charity
  5. Place scary clues all over town that lead to your business
  6. Change all of your forum avatars into a ghost
  7. Set up a Halloween scavenger hunt on your website
  8. Carve your company logo into a pumpkin
  9. Post pictures of your costume on your blog
  10. Have little animated spiders crawl around your website
  11. Write a list of costume ideas and post it online
  12. Make a list of the best Halloween parties in your area
  13. (for makeup consultants) Offer to give people scary faces
  14. Sell special Halloween versions of whatever you sell
  15. Design a costume for your website
  16. Give out pillowcases with your logo on them (for candy)
  17. Hold a competition for the best decorated house
  18. Put images of your town-Halloween-involvement on your website
  19. Donate lots of treats to a local charity
  20. Put out a free Halloween WordPress theme
  21. Leave lots of scary riddles in blog comments
  22. Make special Halloween business cards
  23. Put a sign that says you give out candy in front of your store
  24. Have all of your employees dress in costume
  25. Put monster feet out on the sidewalk that go to your business
  26. Replace your “About Us” photos with in-costume versions
  27. Write a collection of ghost stories to post on your website
  28. Submit a Halloween-related article to your local newspaper
  29. Write a list of safety tips to hand out in your neighborhood
  30. Dress up as a solicitor and go sell door to door (just kidding)
  31. Make and giveaway a calendar of holiday season events
  32. Send out a few dressed up employees to give away candy
  33. Lay out skeletons with their fingers pointing toward your store
  34. Have your company tell ghost stories at local hospitals
  35. Give out free pumpkin carving kits at your business
  36. Create a “haunted business” to draw people in
  37. Hold a contest for the “best ghost story” on your website
  38. Give out little bags of candy that include your business card
  39. Make special coupons valid only on Halloween-eve
  40. Instead of candy, give out coupons to the parents
  41. Send a Happy Halloween card to your clients
  42. Send a Happy Halloween email to your subscribers
  43. Give up on Halloween and plan for Christmas

Too busy, or too late, for Halloween? Don’t worry — Christmas, Hanukkah, Kwanzaa, and New Year’s Eve are all still coming. And there’s always next year.

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Reader Comments

Mark Determ
Oct. 31. 2007 7:56 PM

Great halloween post Mason!

I was really in the mood for something light hearted on this lazy Wednesday afternoon, and some of these are actually really good ideas, too!

Thanks! Dugg!

Shama Hyder
Nov. 2. 2007 8:47 PM

Fabulous ideas!

Nov. 7. 2007 7:32 AM

Glad you both enjoyed the list, and thanks for the digg Mark.

I’ll try to get my next holiday post out a bit before the day of, hopefully that will make it more useful for everyone : )

Dec. 3. 2007 8:54 PM

I am a HUGE fan of Halloween.  Your Halloween ideas are in abundance and splendid, Mason.  You gave new material I would never have even began to think of, kudos to your creativity.  The only thing that has Halloween a bit of a challenge for me, and maybe you will have some advice, is how to do deal with the people against Halloween.  There are actually people out there that feel celebrating Halloween is prays the devil, though ludicrous in my opinion, it still happens.  Any help dealing with these party poopers, for next year, would be appreciated.

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Jul. 27. 2010 6:46 AM

I have to say, this is the most comprehensive guide I’ve ever seen on the subject of Dias de los Muertos I have ever seen. It’s not only well written, it’s thorough and contains just the right amount of links.

and I was looking for Day of the Dead ideas in Playa del Carmen / Xcaret, to boot, so thank you, thank you, and THANK YOU

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Jul. 31. 2010 7:28 AM

For Halloween-worthy cocktail creations, see our article on Haunting Cocktails. In general, supplying standards like vodka, rum and gin along with club soda, juice and tonic will always satisfy a crowd without blowing your party budget.

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Oct. 6. 2010 6:51 AM

While you could always just go as a bug exterminator, an alien exterminator makes a more creative choice for a costume. A pair of cheap coveralls decorated with a homemade “patch” made from inkjet printable fabric will designate you as an alien exterminator. To really knock the socks off people, design a faux business card and print it onto white cardstock. Give your “business card” to those who take an interest in your costume.

Oct. 27. 2011 2:24 PM

We’ve done spooky internet ads.  People seem to take to them.

Oct. 27. 2011 2:25 PM

We have given money to local charities which sponser halloween events.  Great way to get a name out there!

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May. 21. 2012 6:37 AM

I very like Halloween.Halloween every year to my fond memories of men.

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May. 21. 2012 6:39 AM

Carve your company logo into a pumpkin, I think that’s very important

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