The Top 200 Most Compelling Words of 2007

After comparing and analyzing dozens of sources, we’ve finally completed our list of the top 200 most compelling words of 2007.

There are actually 215 words in the list (we had some ties); and we know 2007 isn’t quite over yet. But, since this list is so useful for writing marketing materials, headlines, ad copy, or just about anything designed to compel, we decided to publish it a bit early.

A final word of warning: these words all worked really well in context—but given that you don’t know exactly what that context is, be careful using them. Some may have performed exceedingly well in their original ad, but will work terribly for you.You still have to measure and tweak your results.

Without Further Ado:

A

Absolutely Announcing Advice Amazing
Appeal Approved Awesome Astonishing
Authentic Authority Attention Attract

B

Bargain Benefit Blowout Budget Beautiful
Best Believe Big Bright Buy

C

Call Care Change Challenge Choose
Compare Complete Compelling Confidential
Convenient Cure

D

Dangerous Dark Delicious Delivered
Dependable Deserve Development Difference
Direct Discount Discover Do-It-Yourself
Drastically

E

Easy Effective Endorsed Event
Excellent Exciting Exclusive Expert
Extra Extravaganza

F

Fabulous Fact Family Famous
Fast Feel Fortune Free Fresh Full

G

Gain Genuine Get Gift Gigantic
Give Go Great Guarantee Guide

H

Have Health Help Helpful Hidden
Highest Highly Huge Hurry

I

Incredible Important Improve Informative
Insider Interesting Introducing Invited

J

Joyful Juicy

K

Knowledge Keep Killer

L

Largest Latest Language Learn Legendary
Lifetime Limited Look Low Love

M

Magic Make Miracle Mistake Modern
Money More Most

N

Need New Now

O

Offer Official Open Opportunity Outstanding

P

Personalized Please Popular Power
Practical Price Present Professional
Profitable Productive Promise Protect
Proud Proven

Q

Qualified Quick

R

Rare Ready Real Recommended
Reduced Referred Relax Reliable
Remarkable Responsible Reputation
Results Reward Revolutionary Rich
Right Rush

S

Satisfaction Save Safety Secret Secure
Security Selected Selection Sensational
Service Simple Smart Small Smile
Special Speed Sturdy Startling Strong
Strength Sturdy Successful Suddenly
Superior Sure-fire Surprise Support

T

Take Team Terrific Tested Time
Thrive Thinking Today Tremendous
Traffic Trust Try

U

Ultimate Unconditional Unique Unlimited
Useful

V

Valuable Vast Viral

W

Want Wanted Warranty Warning
Wealth Welcome Win Wise Wonderful

Y

Yes You Youthful

That’s all folks. For those of you who are curious, a lot of our data came from sources that are freely open to anyone. Digg, Technorati, Amazon, eBay, and Google are just a few of the sites that keep lists of what’s popular. Some of it is bogus, but a lot of it provides unique insight into the minds of the masses. Also, we specifically compiled words that are used to compel, so a lot of words aren’t in here for that reason.

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Reader Comments

Steven Snell
Sep. 7. 2007 1:48 AM
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Wow, that’s quite a list! Now I know where to come when I get stuck.


Mason
Sep. 7. 2007 4:05 AM
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Indeed : )

I use this list frequently when writing. With a bit of formating you can fit the whole thing on the front side of a piece of paper. It’s a great reference.


スニーカー
Sep. 18. 2012 3:23 AM
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初めまして、どうぞよろしくお願いします。
アディダス アディゼロと <a href=“http://www.adioriginals.com/”>アディダススニーカ


gia
Mar. 7. 2013 9:38 AM
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very useful list indeed. thanks for sharing!


joseph
Feb. 14. 2014 6:57 PM
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For those of you who are curious, a lot of our data came from sources that are freely pass4sure 70-662 open to anyone. Digg, Technorati, Amazon, eBay, and Google are pass4sure 70-662 just a few of the sites that keep lists of what’s pass4sure 70-662 popular. Some of it is bogus, but a lot of it provides unique insight into the minds of the masses


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