Marketing Essentials: 5 Things Every Small Business Needs
Small businesses are on the rise, and many economists wholeheartedly agree that opportunities are rife. The time is right. You can start a business, even if is just a small one.
Barriers to entry are dropping quickly and so are the startup costs. Poor economics, the rising costs of living and soaring gas prices aren’t discouraging people from launching a startup either. Quite the contrary.
Minority groups have fewer obstacles, and more people can make their dream a reality, online or offline. Consumers are looking for a more personal connection for their purchasing needs, and they're leaning towards B2B and one-man shops.
All people need is an idea, a product or service, the will and a way to reach consumers – it's that easy. A business is born.
Even more so, small business owners now have the power to blend offline and online marketing to reach customers, promote products or services and increase sales to create a successful venture.
But are people tapping into that potential? Are small businesses making the most of the low-cost marketing opportunities available? Are they being effective in their efforts, using every tool and resource possible to boost potential success?
The answer is, unfortunately, no.
