Marketing Essentials Part 2: Branding Your Business
Building a foundation for your marketing starts with branding. Every marketing campaign, every piece of print promotion, every message your business delivers should start with a solid brand.
Branding is the collection of associations that people make when they think of your business. It’s the emotion they feel and the mental image that comes to mind when they hear your company name or think of your products or services. It creates a bond between your business and consumers. It enhances credibility, increases trust and improves reputation.
Branding creates a memory – and when people remember your business, you have a better chance of business success.
Read on for the essential information about branding a small business.
